Growing up, I was obsessed with Kobe Bryant—not just his game, but his mindset. The Mamba Mentality shaped how I approached challenges: discipline, grit, and a relentless commitment to doing hard things when it mattered most.

Years later, after Kobe’s passing, I felt compelled to honor those lessons in a deeper way. I pushed myself into endurance racing, eventually completing a full Ironman triathlon (2.4 mile swim + 112 mile bike + 26.2 mile run). Training was brutal—physically demanding and mentally unforgiving—and recovery became essential.

I tried everything: physical therapy, acupuncture, compression boots. While those somewhat helped with inflammation and soreness, something was missing. I wasn’t just looking to recover faster—I was looking to stay mentally sharp, resilient, and uncomfortable enough to keep growing.

That’s when I found cold plunging.

Yes, cold plunging helped reduce inflammation and post-workout soreness—but what kept me coming back was the mental battle. Stepping into near-freezing water isn’t easy. Every instinct tells you not to do it. Cold plunging became a daily practice in overcoming resistance, controlling breath under stress, and choosing discomfort on purpose.

It wasn’t about toughness for toughness’ sake. It was about building mental fortitude—training the mind to stay calm, focused, and disciplined when things get hard. The same skill that carries over to training, business, and life.

The problem I encountered was sustainability. Ice baths were expensive, inconsistent, and inconvenient. So I built my own plunge.

What started as a converted chest freezer quickly revealed its limits. When friends began asking for plunges of their own, I took a step back and approached it differently. I focused on building plunges the right way—prioritizing durability, performance, and quality from the ground up.

Through extensive research, I noticed a clear gap in the market: on one end, cheaply built plunges with high failure rates; on the other, extremely expensive systems priced far beyond what most people could justify. Neither option made sense.

So I set out to build something better—high-quality cold plunges designed to last, without the inflated price tag. Plunges that deliver real performance, consistent cold, and long-term reliability at a price that actually makes sense.

That’s how Hydro Plunge was born.

Each plunge is crafted in Los Angeles and built to last— designed to help you recover faster, build mental toughness, and show up stronger—physically and mentally.

If you’re ready to build resilience, sharpen your mindset, and take control of your recovery, I invite you to take the Hydro Plunge with me.

— Jay
Founder

Local pickup and delivery available in Los Angeles.

Contact us directly for out-of-state shipping.